Strategically interlink blog posts to distribute authority and improve overall site visibility.
Outranking competitors in search engine results is an endless challenge regardless of your industry. Regularly publishing new blog content is a proven tactic for increasing your website's keywords and driving more traffic. However, before search engines like Google can index these posts, they first need to discover them, which is where internal links come in.
In this article, we'll explore the multitude of benefits that come with building internal links to new blog posts as soon as they are published.
First, let's review what exactly internal links are and how they typically impact SEO.
Internal links are hyperlinks that connect pages within the same domain to each other. Unlike external links that point users to outside websites, internal links enable navigation between pages and content within your own site. They can be text or images leading visitors to other useful areas based on relevance.
Internal links play a pivotal role in enhancing user experience, content organization, and various aspects of your site's visibility, usability, and authority. They facilitate intuitive site navigation, content discoverability, and help establish connections between topics and themes across your website.
One of the biggest benefits of internal links is that they direct search engine crawl bots to new content. Search bots rely on internal links to navigate and index your site. When they come across an internal link, they will follow it to uncover new posts, products, or other content and understand the relationship between different pages.
This allows search engines to discover and index new blog posts without solely relying on your sitemap. In fact, pages that are not included in a sitemap or linked to internally may be deemed abandoned or irrelevant by search engines and become ineligible for ranking. Internal links provide critical pathways for search bots to access and evaluate new content.
Another advantage of internal links is that they pass on link juice or authority from existing pages to new ones. Link juice refers to the value and authority passed from one page to another via hyperlinks.
When you link from a high-ranking, authoritative page to something new, you essentially lend some of that page's credibility and trust to the new content. This gives new blog posts a potential head start for ranking over previously published competitor pages that don't have this advantage.
Pages with more internal links tend to be ranked as more important by search engines. Strategic interlinking of relevant content signals to search bots that these pages are valuable, useful, and deserve increased rankings.
In addition to SEO benefits, internal links also better the user experience on your site. When you link related content within posts, you guide readers to explore various aspects of a topic easily. This seamless discoverability reduces bounce rates, heightens page views, time on site, and encourages visitors to delve deeper into your content.
A smooth, enjoyable user journey can boost engagement, conversion rates, and return visits. When users click helpful internal links, they're more likely to explore further and spend more time consuming content on your site. Lower bounce rates and higher session times can indirectly signal quality and relevance to search engines as well.
Internal links also contribute to your website's overall structure, hierarchy, and reinforcement of themes. As search spiders navigate your site, they trace these links to grasp the relationship between pages and the importance of each page within your website's context.
This interconnectivity can improve search rankings for both the new blog post and existing linked pages. In addition, descriptive anchor text provides search bots insight into the content of the linked page, assisting them in understanding its topic and relevance.
Furthermore, internal links create a logical user journey, guiding visitors through your site's framework from one relevant topic to the next. This facilitates easy topical navigation and content discoverability for users.
In summary, linking older content to new blog posts is a straightforward yet powerful tactic for reinforcing site architecture and implementing fundamental SEO best practices.
Linking new content internally can yield tremendous benefits for your website's SEO with minimal effort. However, SEO is an evolving, ongoing endeavor. To stay ahead of the competition, be sure to check out our blog for more advanced tips on boosting page visibility, improving search rankings, and keeping your website's architecture and internal linking optimal.